Archive for May, 2008

Monday, May 19th, 2008

How Will the Economy Affect Marketing Expenditures?

With the ecomomy suffering dramatically one would think that expenditures for marketing related activities would see a comparable decline. However according to a recently published study by the CMO group, this isn’t likely to happen. According to their polls:
Seventy-one percent of chief marketing officers in the study do not plan on cutting their [...]